Rusty is a Creative Director driven by ideas with impact and the craft that brings them to life.
He began his career more than 17 years ago at a digital start-up in Melbourne, designing and testing apps before apps were apps. Since then, his path has taken him through publication and digital design, and full-scale brand campaigns spanning TV, online, OOH, social, and print. For over a decade, he has led customer experience campaigns, mapping and shaping journeys across the entire lifecycle and optimising touchpoints to create seamless, connected experiences.
With a strong design foundation and a knack for lateral thinking, Rusty has built a career on pairing craft with creativity, ensuring every idea isn’t just clever, but beautifully executed. He believes the most effective work begins with a strong strategic directive and a unique human insight, the kind of truth that makes ideas resonate and stick.
As a leader, Rusty’s focus is on inspiring his team to do their best work. Whether it’s refining craft, shaping the big picture, or challenging processes, his aim remains the same: to create meaningful, intentional work that connects with people.
worked on projects for
Westpac
nbn
headspace
Zambrero
Bluescope
American Express
Stockland
BT
Bupa
St.George
Telstra