Mobile + Wearable Payments
by American Express
In a time when mobile and wearable payments had an image problem, American Express sought to shift the focus from the technology itself to the ‘moment’ of payment. Positioning the technology as an inspirational enable of ‘iconic’ moments.
When you go further than others think possible and deeper than they dare to, you need a partner that can go with you. One that can squeeze with you front-of-stage or swell with you in the wild of the surf – never detracting from the moment but letting immerse yourself in it more freely.
Where having your American Express in your phone, watch, wristband, ring and more, gives you the feeling that you can take full advantage of every opportunity life represents.