The Always-On Work
A selection of the campaigns I’ve helped lead for Westpac over the past several years, spanning acquisition, product launches, engagement, retention and tactical moments.
Many of these campaigns are social-first, with the core creative idea built to live in-feed before flexing across OOH, digital and display, then carrying through into more targeted customer channels like email and direct.
Together, they represent the kind of work that keeps a major brand moving between the big brand moments, with multiple integrated campaigns developed and delivered throughout the year.
