Idea Exchange
by American Express
A complete program of mentoring events, masterclasses and bespoke content, leveraging some of Australia’s top business minds and entrepreneurs to help American Express nurture strong relationships with small businesses that have big, bright futures.
Unlocking the power of the American Express community to help business owners back other business owners.
The event series generated an enormous well of invaluable insights, perfect for converting into bite-sized content that could be shared via online channels to amplify reach, heighten engagement with non-attendees, and reinforce community.
Driven by the insight that small business can be a lonely place, we brought business owners facing the same challenges together — creating a community of shared knowledge they could practically implement to fuel their own success. All while proving just how willing American Express was to stand behind their brand promise of ‘powerful backing’.
