Headspace Brand Campaign
Young people today are faced with countless unrealistic expectations that are contributing to an explosion in mental health issues.
So, to help youth mental health foundation, headspace, call bullshit on those expectations, we developed an integrated campaign built around a faux award ceremony - The Unachievys.
Consisting of ten spots targeting key priority audiences and services, the campaign picked apart the pressures that young people face to show that headspace have the tools and support to help young people on their mental wellbeing journey.
Campaign Case Study
Master spot
Audience segment: First Nations
Audience segment: Young Men
Audience segment: LGBTQI+
Audience segment: Parents & Carers
Service: Peer Group Chats
