Father’s Day
Father’s Day is typically less emotive than Mother’s Day, generally consisting of practical and predictable ‘dad’ gifts like socks and tools. No flowers, no breakfast in bed, no teary eyes.
In response to this, we were tasked by Stockland to remind customers just how much our fathers contribute to raising us (and how deserving they are of a top Father’s Day gift).
“The first Father’s Day spot I’ve seen this year placing the customer in the centre of the story. Well played Lavender and Stockland, I assume most retailers will be advertising mobile phones and socks. Not bad having a spotlight on us blokes.”
– Mumbrella Comment, 24 August 2018
The campaign was shared across all Stockland social channels as well as digital displays in all centres.