EFTPOS Now Product Launch
The small business campaign that showed reliability can’t wait
Unreliable tech can cost small businesses big. To highlight this, we created a campaign purpose-built for mobile screens that tapped into a business owner’s greatest fear, their payment tech going down, to demonstrate that Westpac’s EFTPOS Now terminal can be their reliable business sidekick.
Along with the launch campaign we shot a product demo video highlighting the portability of the device. High impact press then continued the campaign in targeted publications.
