Loyalty Program Brand Identity
We helped Zambrero design and launch its first loyalty program. Embedding ‘earn and redeem’ directly into the purchase journey to drive repeat visits and increase transaction value.
But for it to land, it needed more than functionality. It needed a distinct identity. One that could live within the Zambrero masterbrand without disrupting it. And one that could bring energy to a space that’s typically flat, functional and forgettable.
Introducing ZAM FAM
A loyalty identity that feels as rewarding as the program itself. Because loyalty should feel like belonging. A name, tone and visual language designed to shift the experience from transactional to emotional. More than just rewards.
Bringing It to Life
The identity was built to show up across the moments that matter – onboarding, scanning, redeeming and waiting. We worked closely with UX and UI teams to ensure the brand didn’t just sit on top of the product, but moved with it. Adding clarity, reducing friction and bringing personality into the journey. Colour, character and copy were used to turn typically passive moments into something more engaging. What’s usually lag became levity.
Motion as brand expression
Motion sits at the centre of the identity. From the dynamic looping logo to the pinto bean character and ‘corn-fetti’ celebrations, movement brings the brand to life. Guiding users through the experience while reinforcing a sense of play. In a space that often feels static, ZAMFAM moves.
